Prof. Moshe Bar had been at Harvard Medical School for many years, searching for new ways to treat the depression and anxiety so many of us suffer from.
Over the course of a decade, he researched and developed FTP, an innovative new approach that proved to be effective.
Together with long-time friend and VC investor Adi Pundak-Mintz, they brought Dr. Bar’s research to Samuel Keret, a member of the Waze founding team who
was looking to do something with a social impact, and an exciting new mental health treatment was born. With their wide varieties of expertise and
experience, the three joined forces to form Hedonia.